Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern
The issue of counterfeiting is common in many parts of the world, especially in the developing countries.This issue has reached a critical stage when counterfeiting is viewed globally as a criminal act and even on par with narcotics, weapons, human trafûcking and terrorism. There were many studies i...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Serials Publications Pvt. Ltd
2017
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24504/1/IJABER%2015%2024%202017%201%207.pdf |
| _version_ | 1825805117648011264 |
|---|---|
| author | Mohd Noor, Nor Azila Muhammad, Azli |
| author_facet | Mohd Noor, Nor Azila Muhammad, Azli |
| author_sort | Mohd Noor, Nor Azila |
| collection | UUM |
| description | The issue of counterfeiting is common in many parts of the world, especially in the developing countries.This issue has reached a critical stage when counterfeiting is viewed globally as a criminal act and even on par with narcotics, weapons, human trafûcking and terrorism. There were many studies in the past carried out to find the underlying reasons why consumers purchase counterfeit products. However, there is no
best solution to overcome this issue other than a strict and standard law enforcement to be practiced and enforced all around the world. This article sets out to examine to what extent ethical concern influences consumers’ purchase behavior of counterfeit products. An intercept survey involving consumers who visited hot spot areas selling counterfeit products was conducted.A self-administered questionnaire was designed using established scales. A variety of statistical techniques were used to analyze the data.Analyses conducted reveal that ethical concern is negatively related to the purchase behavior of counterfeit products.The findings indicate that respondents who have higher ethical concern will have lower tendency to purchase counterfeit
products.The research provides an understanding of ethical issue on unethical behavior such as counterfeiting. |
| first_indexed | 2024-07-04T06:26:37Z |
| format | Article |
| id | uum-24504 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:26:37Z |
| publishDate | 2017 |
| publisher | Serials Publications Pvt. Ltd |
| record_format | eprints |
| spelling | uum-245042018-07-30T02:18:18Z https://repo.uum.edu.my/id/eprint/24504/ Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern Mohd Noor, Nor Azila Muhammad, Azli HB Economic Theory The issue of counterfeiting is common in many parts of the world, especially in the developing countries.This issue has reached a critical stage when counterfeiting is viewed globally as a criminal act and even on par with narcotics, weapons, human trafûcking and terrorism. There were many studies in the past carried out to find the underlying reasons why consumers purchase counterfeit products. However, there is no best solution to overcome this issue other than a strict and standard law enforcement to be practiced and enforced all around the world. This article sets out to examine to what extent ethical concern influences consumers’ purchase behavior of counterfeit products. An intercept survey involving consumers who visited hot spot areas selling counterfeit products was conducted.A self-administered questionnaire was designed using established scales. A variety of statistical techniques were used to analyze the data.Analyses conducted reveal that ethical concern is negatively related to the purchase behavior of counterfeit products.The findings indicate that respondents who have higher ethical concern will have lower tendency to purchase counterfeit products.The research provides an understanding of ethical issue on unethical behavior such as counterfeiting. Serials Publications Pvt. Ltd 2017 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/24504/1/IJABER%2015%2024%202017%201%207.pdf Mohd Noor, Nor Azila and Muhammad, Azli (2017) Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern. International Journal of Applied Business and Economic Research, 15 (24). pp. 1-7. ISSN 0972-7302 http://www.serialsjournals.com/articles.php?volumesno_id=1374&journals_id=22&volumes_id=1066 |
| spellingShingle | HB Economic Theory Mohd Noor, Nor Azila Muhammad, Azli Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title | Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title_full | Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title_fullStr | Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title_full_unstemmed | Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title_short | Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title_sort | consumers purchase behaviour of non deceptive counterfeit products the role of ethical concern |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/24504/1/IJABER%2015%2024%202017%201%207.pdf |
| work_keys_str_mv | AT mohdnoornorazila consumerspurchasebehaviourofnondeceptivecounterfeitproductstheroleofethicalconcern AT muhammadazli consumerspurchasebehaviourofnondeceptivecounterfeitproductstheroleofethicalconcern |