Hybrid strategy and hotel performance: The mediating effect of strategic flexibility
Purpose - This paper examines the strategic flexibility as a mediator on the relationship between hybrid strategy and performance of Malaysian hotels. Porter (1980, 1985) explained that competitive strategy paradigm was based on firms’ competitive advantage within an industry, which can be achieved...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/24623/1/SICONSEM%202017%20223%20224.pdf |