Exploring visitors’ experience using strategic experiential modules (SEMs): the case of Zoo Negara, Kuala Lumpur
Purpose: – The purpose of this paper is to explore the experiences of visitors using the strategic experiential modules (SEMs).Design/methodology/approach: – In this study, the authors analysed a total of 37 essays written by University of Malaya students who visited the attraction on 23 November 20...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24724/1/IJTC%201%20%203%202015%20234-253.pdf |