Consumer Attitudes & Purchase Intentions: Study of Consumer Buying Behavior towards Organic Food in Pakistan
Purpose of this study is to examine the underlying motives which build an attitude towards purchase of organic food (vegetables) in Pakistan. Grounded from literature, ecological motives, health orientation and convenience (location & availability) were selected as factors motivating consumers...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24831/1/2nd%20IRC%202017%2067.pdf |