Branding Mauritius - Is it something that we need?
There has been some debate as to whether a country can be rebranded because of the popular feeling that a country is something that has a nature and a substance other than that of a corporation. In other words, corporations change, merge, divest, reinvent and rebrand themselves but nations do not ch...
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| 格式: | Conference or Workshop Item |
| 语言: | English |
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College of Law, Government and International Studies, Universiti Utara Malaysia
2010
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| 在线阅读: | https://repo.uum.edu.my/id/eprint/2492/1/Hemant_Kassean_-_Branding_Mauritius.pdf |