Managing local brands in facing challenges of globalization: Be a local or global leader?
This article is resulting from literature review with in mind after taking into consideration all previous studies in regard to branding issue. All views and advice from academicians and practitioners are modified to fit with local issue. Domestic entrepreneurs are expected to be confronted by fierc...
| Main Authors: | , , , , |
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| 格式: | Book Section |
| 语言: | English |
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College of Law, Government and International Studies, Universiti Utara Malaysia.
2010
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| 在线阅读: | https://repo.uum.edu.my/id/eprint/2509/1/Mohamad_Ghozali_Hassan_-_Managing_Local_Brand.pdf |