The Impact of Automotive After-Sales Service Quality and Alternative Attractiveness on Customer Loyalty
This study intends to explore the impact of an industry-specific dimension of service quality in automotive after-sales service and how it influences the level of customer loyalty towards Malaysian national carmakers. Each service industry carries different characteristics of consumer behavior and t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25395/1/IJSCM%207%201%202018%20177%20187.pdf |