The Impact of Automotive After-Sales Service Quality and Alternative Attractiveness on Customer Loyalty

The Impact of Automotive After-Sales Service Quality and Alternative Attractiveness on Customer Loyalty

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This study intends to explore the impact of an industry-specific dimension of service quality in automotive after-sales service and how it influences the level of customer loyalty towards Malaysian national carmakers. Each service industry carries different characteristics of consumer behavior and t...

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Bibliographic Details
Main Authors: Saidin, Zainil Hanim, Mohd Mokhtar, Sany Sanuri, Saad, Rohaizah, Yusoff, Rushami Zien
Format: Article
Language:English
Published: ExcelingTech Publishers 2018
Subjects:
HD28 Management. Industrial Management
Online Access:https://repo.uum.edu.my/id/eprint/25395/1/IJSCM%207%201%202018%20177%20187.pdf

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