The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants
Purpose: The purpose of this paper is to examine the combined roles that perceived usefulness (PU), perceived ease of use, perceived security and hedonic motivation play on the adoption of e-banking. It also aims to determine the ability of hedonic motivation to transfer the effect of other determin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25398/1/IJBM%2035%204%202017%20733%20747.pdf |