Exploring the Effects of Macro-Environment on the Predisposition to Adopt Strategic Orientation among Small Medium Size Hotel Entrepreneurs
This paper looks at the effect of macro-environment context on small and medium size hotels’ predisposition to adopt strategic orientation using a qualitative approach in its research methodology. Specifically it is based on in-depth interviews of 15 informants representing the hospitality industry....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EconJournals
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25437/1/IJEFI%206%20S7%202016%2067%2071.pdf |