Determinants of customers' perceived value in the fast food industry for global brands in Malaysia

The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in the fast food industry. A survey method was used for the collection of desired information from the visitors of global fast food restaurants in...

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Dettagli Bibliografici
Autori principali: Hanaysha, Jalal Rajeh, Abdullah, Haim Hilman, Abu Bakar, Zahari, Lee, Khai Loon
Altri autori: Pablos, Patricia Ordoñez de
Natura: Book Section
Pubblicazione: IGI Global 2019
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