The impacts of relational norms and relationship quality on franchise firm’s performance: the empirical of Malaysian franchisee
Franchising is one of the best way for expanding a business in the competitive industry and global market. Franchising industries are growing rapidly in most countries and have contributed to the growth of gross domestic product. This study adopts a quantitative approach, applying a cross-section...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25714/1/IJSCM%207%206%202018%20134%20142.pdf |