The impacts of relational norms and relationship quality on franchise firm’s performance: the empirical of Malaysian franchisee
Franchising is one of the best way for expanding a business in the competitive industry and global market. Franchising industries are growing rapidly in most countries and have contributed to the growth of gross domestic product. This study adopts a quantitative approach, applying a cross-section...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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ExcelingTech Publishers
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25714/1/IJSCM%207%206%202018%20134%20142.pdf |
| _version_ | 1803628990713298944 |
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| author | Ishak, Khairol Anuar Zakaria, Nazlina Ishak, Mohamad Khairi |
| author_facet | Ishak, Khairol Anuar Zakaria, Nazlina Ishak, Mohamad Khairi |
| author_sort | Ishak, Khairol Anuar |
| collection | UUM |
| description | Franchising is one of the best way for expanding a business in the competitive industry and global market. Franchising industries are growing
rapidly in most countries and have contributed to the
growth of gross domestic product. This study adopts a
quantitative approach, applying a cross-sectional
study. This study attempts to examine empirically
relational mechanisms which may influence the
relationship quality and business performance in
franchising relationship from franchisee’s perspective. The findings reveal that relational mechanisms are crucial in affecting franchisee relationship quality.The results provide strong evidence that franchisee relationship quality is found to significantly affect business performance in the franchise system. |
| first_indexed | 2024-07-04T06:30:44Z |
| format | Article |
| id | uum-25714 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:30:44Z |
| publishDate | 2018 |
| publisher | ExcelingTech Publishers |
| record_format | dspace |
| spelling | uum-257142019-03-07T06:30:31Z https://repo.uum.edu.my/id/eprint/25714/ The impacts of relational norms and relationship quality on franchise firm’s performance: the empirical of Malaysian franchisee Ishak, Khairol Anuar Zakaria, Nazlina Ishak, Mohamad Khairi HD28 Management. Industrial Management Franchising is one of the best way for expanding a business in the competitive industry and global market. Franchising industries are growing rapidly in most countries and have contributed to the growth of gross domestic product. This study adopts a quantitative approach, applying a cross-sectional study. This study attempts to examine empirically relational mechanisms which may influence the relationship quality and business performance in franchising relationship from franchisee’s perspective. The findings reveal that relational mechanisms are crucial in affecting franchisee relationship quality.The results provide strong evidence that franchisee relationship quality is found to significantly affect business performance in the franchise system. ExcelingTech Publishers 2018 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25714/1/IJSCM%207%206%202018%20134%20142.pdf Ishak, Khairol Anuar and Zakaria, Nazlina and Ishak, Mohamad Khairi (2018) The impacts of relational norms and relationship quality on franchise firm’s performance: the empirical of Malaysian franchisee. International Journal of Supply Chain Management (IJSCM), 7 (6). pp. 134-142. ISSN 2050-7399 http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2718 |
| spellingShingle | HD28 Management. Industrial Management Ishak, Khairol Anuar Zakaria, Nazlina Ishak, Mohamad Khairi The impacts of relational norms and relationship quality on franchise firm’s performance: the empirical of Malaysian franchisee |
| title | The impacts of relational norms and relationship quality on franchise firm’s performance: the empirical of Malaysian franchisee |
| title_full | The impacts of relational norms and relationship quality on franchise firm’s performance: the empirical of Malaysian franchisee |
| title_fullStr | The impacts of relational norms and relationship quality on franchise firm’s performance: the empirical of Malaysian franchisee |
| title_full_unstemmed | The impacts of relational norms and relationship quality on franchise firm’s performance: the empirical of Malaysian franchisee |
| title_short | The impacts of relational norms and relationship quality on franchise firm’s performance: the empirical of Malaysian franchisee |
| title_sort | impacts of relational norms and relationship quality on franchise firm s performance the empirical of malaysian franchisee |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/25714/1/IJSCM%207%206%202018%20134%20142.pdf |
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