The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: marketing success
E-marketing has emerged as one of the significant drivers in sustaining the firms competitive advantage. So far, there is a lack of systematic empirical evidence regarding the marketing activities which are drastically affected by the use of e-marketing in small and large firms of Pakistan and their...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hipatia Press
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25819/1/MJSS%206%202%202017%20178%20214.pdf |