Proton versus rover: A business history approach
The objective of this paper is to present some comparative findings on Proton, a car manufacturer in Malaysia and Rover Group, a British automobile manufacturer. The paper used a ‘Business History’ methodology tracking the exploits of the two firms from 1980 to 2000. Two in-depth interviews were con...
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| Format: | Article |
| Language: | English |
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Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2016
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| Online Access: | https://repo.uum.edu.my/id/eprint/25855/1/53-64.pdf |