A SWOT analysis on Jasmine Used Book Store in Taiwan
The objective of this study is to perform a SWOT analysis on a used bookstore in Taiwan named Jasmine. Semi-structured interviews, observations and documents review were used for data collection. Jasmine used bookstore aims for better sales and higher profits besides promoting a reading culture amon...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2016
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25871/1/123-138.pdf |