A study of the effect of market orientation on Malaysian automotive industry supply chain performance
The liberation of world trade has significantly reduced Malaysian government protectionism of its national automotive industry. Local manufacturers have to strive for excellence in order to be able to compete in a business world that is dominated by a few big players. They cannot compete without exc...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IJTech
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25953/1/IJT%208%202018%201651%201657.pdf |