Fatal brand crisis: can bolstering strategy rebuild the tarnished reputation?
Business considers brand reputation is the key to survival for the organization. The occurrence of fatal brand crisis leaves a huge negative impact on the organization. Therefore, the purpose of this study is to examine the best response strategy to overcome the fatal brand crisis. In this study, th...
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| פורמט: | Article |
| שפה: | English |
| יצא לאור: |
Universiti Tun Hussein Onn Malaysia
2017
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| גישה מקוונת: | https://repo.uum.edu.my/id/eprint/26037/1/JTMB%204%202%202017%201%2014.pdf |