The relationship between marketing mix and consumer preference in supplement product usage

The relationship between marketing mix and consumer preference in supplement product usage

Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly.Supplement product marketing activities in Malaysia showed significant growth over the past few decades.Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysia...

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Bibliographic Details
Main Authors: Sulaiman, Yaty, Masri, Maisarah, Othman, Maha Mohammed Yusr, Ismail, Mohd Yusri Shahril, Mustafa, Saed Adnan, Salim, Nooraini
Format: Article
Language:English
Published: Serials Publications Pvt. Ltd. 2017
Subjects:
HD28 Management. Industrial Management
Online Access:https://repo.uum.edu.my/id/eprint/26121/1/IJER%2014%2019%202017%20381%20393.pdf

Internet

https://repo.uum.edu.my/id/eprint/26121/1/IJER%2014%2019%202017%20381%20393.pdf

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