The strategic options to enhance the competitive advantage of Malaysian restaurant sector
High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognize...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknikal Malaysia Melaka
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26123/1/GJTG%201%2021%202018%20123%20132.pdf |