The strategic options to enhance the competitive advantage of Malaysian restaurant sector
High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognize...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Teknikal Malaysia Melaka
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26123/1/GJTG%201%2021%202018%20123%20132.pdf |
| _version_ | 1825805415228637184 |
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| author | Yusr, Maha Mohammed Mohd Mokhtar, Sany Sanuri Salimon, Maruf Gbadebo Perumal, Selvan |
| author_facet | Yusr, Maha Mohammed Mohd Mokhtar, Sany Sanuri Salimon, Maruf Gbadebo Perumal, Selvan |
| author_sort | Yusr, Maha Mohammed |
| collection | UUM |
| description | High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognized as antecedents of competitive advantage. To build up such capabilities, several strategies have been applied. Thus, this study aims to investigate the role of IMO to enhance and build up the organizational capabilities and the competitive
advantage. Hence, the present study to examine the direct effect of IMO on competitive advantage, the mediating role of organizational capabilities between IMO and competitive advantage. To do so, managers of restaurant chains sector were selected as the respondents from which the necessary data were collected.Partial least square was the statistical approach to get the result. The obtained results supported all the proposed hypotheses. Therefore, IMO is considered as
one of the strategic options that organizations can apply to enhance their competitive advantage. Further discussion and suggestions for future studies were presented in the last section of the paper. |
| first_indexed | 2024-07-04T06:31:57Z |
| format | Article |
| id | uum-26123 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:31:57Z |
| publishDate | 2018 |
| publisher | Universiti Teknikal Malaysia Melaka |
| record_format | eprints |
| spelling | uum-261232019-06-23T02:35:41Z https://repo.uum.edu.my/id/eprint/26123/ The strategic options to enhance the competitive advantage of Malaysian restaurant sector Yusr, Maha Mohammed Mohd Mokhtar, Sany Sanuri Salimon, Maruf Gbadebo Perumal, Selvan HD28 Management. Industrial Management High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognized as antecedents of competitive advantage. To build up such capabilities, several strategies have been applied. Thus, this study aims to investigate the role of IMO to enhance and build up the organizational capabilities and the competitive advantage. Hence, the present study to examine the direct effect of IMO on competitive advantage, the mediating role of organizational capabilities between IMO and competitive advantage. To do so, managers of restaurant chains sector were selected as the respondents from which the necessary data were collected.Partial least square was the statistical approach to get the result. The obtained results supported all the proposed hypotheses. Therefore, IMO is considered as one of the strategic options that organizations can apply to enhance their competitive advantage. Further discussion and suggestions for future studies were presented in the last section of the paper. Universiti Teknikal Malaysia Melaka 2018 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/26123/1/GJTG%201%2021%202018%20123%20132.pdf Yusr, Maha Mohammed and Mohd Mokhtar, Sany Sanuri and Salimon, Maruf Gbadebo and Perumal, Selvan (2018) The strategic options to enhance the competitive advantage of Malaysian restaurant sector. GeoJournal of Tourism and Geosites, 21. pp. 123-132. ISSN 2065-0817 http://gtg.webhost.uoradea.ro/2018_1_vol_21.html |
| spellingShingle | HD28 Management. Industrial Management Yusr, Maha Mohammed Mohd Mokhtar, Sany Sanuri Salimon, Maruf Gbadebo Perumal, Selvan The strategic options to enhance the competitive advantage of Malaysian restaurant sector |
| title | The strategic options to enhance the competitive advantage of Malaysian restaurant sector |
| title_full | The strategic options to enhance the competitive advantage of Malaysian restaurant sector |
| title_fullStr | The strategic options to enhance the competitive advantage of Malaysian restaurant sector |
| title_full_unstemmed | The strategic options to enhance the competitive advantage of Malaysian restaurant sector |
| title_short | The strategic options to enhance the competitive advantage of Malaysian restaurant sector |
| title_sort | strategic options to enhance the competitive advantage of malaysian restaurant sector |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/26123/1/GJTG%201%2021%202018%20123%20132.pdf |
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