The antecedents’ strategies and processes of product innovation performance
Innovation has become unavoidable choice for companies to survive. However, a high percentage of new products fail, which increase the risk of using innovative ideas. Therefore, to control and reduce the risk of introducing new products, most companies need to invent new products that can meet th...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
GrowingScience
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26161/1/MSC%208%202018%201183%201198.pdf |