Music and its familiarity affection on audience decision making

This article discuss a problem regarding the lack of using familiar music and its effect on audience decision making to buy advertised products or services. This study is to help the experts to maintain young audience focus while selling their products or services more effective using the familiar m...

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书目详细资料
Main Authors: Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina
格式: 文件
语言:English
出版: Universitas Semarang 2019
主题:
在线阅读:https://repo.uum.edu.my/id/eprint/26194/1/JTM%2011%201A%202019%2070%2080.pdf