Music and its familiarity affection on audience decision making
This article discuss a problem regarding the lack of using familiar music and its effect on audience decision making to buy advertised products or services. This study is to help the experts to maintain young audience focus while selling their products or services more effective using the familiar m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26194/1/JTM%2011%201A%202019%2070%2080.pdf |