A comparison of China and Malaysia in international business negotiation

The real negotiation world particularly cross cultural negotiation is very challenging and competitive compared to domestic negotiation as each party needs to have cultural intelligence when it comes to international business environment. As many companies are going global, seeking international...

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Bibliographic Details
Main Author: Soo, Hoo Pin Lick
Format: Article
Language:English
Published: Universitas Semarang 2019
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/26200/1/JTM%2011%201A%202019%20148%20156.pdf