Halal values and attitude among Muslim worldwide: does it affect the adaptation of marketing program strategy?

The main purpose of this paper is to examine the influence of Halal values and attitude on marketing program adaptation. A self-administered survey has been distributed to a sample of 110 Malaysian Halal exporters that involved in variety of product categories. The results of SEM-PLS analysis show...

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Bibliographic Details
Main Authors: Hassan, Hazlinda, Bojei, Jamil
Format: Article
Language:English
Published: UiTM Kedah. 2019
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/26620/1/VoA%2015%201%202018%2073%2089.pdf