Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan
Despite extensive research on customer citizenship behaviour, the influence of branding strategies remains a neglected area in field of marketing. This study investigates the relationship of branding strategies and customer citizenship behaviour. The proposed model is supported by stimulus organism...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26818/1/IJEFSD%202019%2038%2041.pdf |