Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior
This study addresses the issue of rising turnover intention in Pakistan’s aviation industry and provides a theoretical foundation for lowering the turnover intention with the help of consumer citizenship behavior (CCB) and consumer-based brand equity by using the S-O-R theory. The data is collected...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science Ltd.
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26819/1/MSL%2010%202020%20279%20286.pdf |