Investigating pricing strategies of hotel rooms in city centre: a case study
In this article, the pricing strategies among hotel rooms dwelling in the city centre are investigated. A sample of 25 hotels with star ratings from 2 to 4 are selected, all situated in the heart of Georgetown, Penang. The primary data is collected, in which hotel room prices were observed for Decem...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26829/1/AJARR%205%203%202019%201%209.pdf |