A review of place branding strategy in city planning
Competitions between places in consequence to rapid development change the environments and the developments trend. This competition makes the place need to be better than their competitors. It made places development active, and the emphasis is being the perception of the place as the brand. The pa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26858/1/IJIRD%207%203%202018%20191%20195.pdf |