PLS equation model of student loyalty based on gender in IR 4.0 environment

Students loyalty and attrition is an important issue for university authorities. Earlier studies have discovered that many factors influencing student loyalty towards their higher learning institutions such as student satisfaction, university image, student trust, and service quality. However, the...

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Bibliographic Details
Main Authors: Zaini, Bahtiar Jamili, Mansor, Rosnalini, Yusof, Norhayati, Sarkawi, Mohammad Nizam
Format: Article
Language:English
Published: ExcelingTech Publishers 2019
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/26971/1/IJSCM%208%205%202019%20447%20453.pdf