PLS equation model of student loyalty based on gender in IR 4.0 environment
Students loyalty and attrition is an important issue for university authorities. Earlier studies have discovered that many factors influencing student loyalty towards their higher learning institutions such as student satisfaction, university image, student trust, and service quality. However, the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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ExcelingTech Publishers
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26971/1/IJSCM%208%205%202019%20447%20453.pdf |
| _version_ | 1803629224389509120 |
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| author | Zaini, Bahtiar Jamili Mansor, Rosnalini Yusof, Norhayati Sarkawi, Mohammad Nizam |
| author_facet | Zaini, Bahtiar Jamili Mansor, Rosnalini Yusof, Norhayati Sarkawi, Mohammad Nizam |
| author_sort | Zaini, Bahtiar Jamili |
| collection | UUM |
| description | Students loyalty and attrition is an important issue for university authorities. Earlier studies have discovered that many factors influencing student loyalty towards their higher learning institutions such as student satisfaction, university image, student trust, and service quality. However, these factors have high relationship correlated with each other. Therefore, this study used the Partial Least Square (PLS) to create a path model which shows the relationship between all factors related to student loyalty. The results from this study revealed that student satisfaction is the most important factors that influence student loyalty, followed by image of university and student commitment. Analysis based on gender shows that female student model have a same pattern with overall student loyalty model but the male student loyalty model is simpler just consist student satisfaction. On the other hand, factors technology, social environment and quality of instructor gave a great influence towards student satisfaction. Therefore, in order to improve student loyalty, university should keep on improving to satisfy students’ requirement. |
| first_indexed | 2024-07-04T06:34:27Z |
| format | Article |
| id | uum-26971 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:34:27Z |
| publishDate | 2019 |
| publisher | ExcelingTech Publishers |
| record_format | dspace |
| spelling | uum-269712020-04-30T03:15:48Z https://repo.uum.edu.my/id/eprint/26971/ PLS equation model of student loyalty based on gender in IR 4.0 environment Zaini, Bahtiar Jamili Mansor, Rosnalini Yusof, Norhayati Sarkawi, Mohammad Nizam QA76 Computer software Students loyalty and attrition is an important issue for university authorities. Earlier studies have discovered that many factors influencing student loyalty towards their higher learning institutions such as student satisfaction, university image, student trust, and service quality. However, these factors have high relationship correlated with each other. Therefore, this study used the Partial Least Square (PLS) to create a path model which shows the relationship between all factors related to student loyalty. The results from this study revealed that student satisfaction is the most important factors that influence student loyalty, followed by image of university and student commitment. Analysis based on gender shows that female student model have a same pattern with overall student loyalty model but the male student loyalty model is simpler just consist student satisfaction. On the other hand, factors technology, social environment and quality of instructor gave a great influence towards student satisfaction. Therefore, in order to improve student loyalty, university should keep on improving to satisfy students’ requirement. ExcelingTech Publishers 2019 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/26971/1/IJSCM%208%205%202019%20447%20453.pdf Zaini, Bahtiar Jamili and Mansor, Rosnalini and Yusof, Norhayati and Sarkawi, Mohammad Nizam (2019) PLS equation model of student loyalty based on gender in IR 4.0 environment. International Journal of Supply Chain Management (IJSCM), 8 (5). pp. 447-453. ISSN 2050-7399 http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/3995 |
| spellingShingle | QA76 Computer software Zaini, Bahtiar Jamili Mansor, Rosnalini Yusof, Norhayati Sarkawi, Mohammad Nizam PLS equation model of student loyalty based on gender in IR 4.0 environment |
| title | PLS equation model of student loyalty based on gender in IR 4.0 environment |
| title_full | PLS equation model of student loyalty based on gender in IR 4.0 environment |
| title_fullStr | PLS equation model of student loyalty based on gender in IR 4.0 environment |
| title_full_unstemmed | PLS equation model of student loyalty based on gender in IR 4.0 environment |
| title_short | PLS equation model of student loyalty based on gender in IR 4.0 environment |
| title_sort | pls equation model of student loyalty based on gender in ir 4 0 environment |
| topic | QA76 Computer software |
| url | https://repo.uum.edu.my/id/eprint/26971/1/IJSCM%208%205%202019%20447%20453.pdf |
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