Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation
The purpose of this paper is to study the relationship between consumer resistance to innovation like smartphone and perceived risk. This study was conducted by using self administered questionnaire to seek the consumer behavior and their attitude towards innovation. This study indicates the signif...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM College of Business
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27114/1/JTOM%2010%201%202015%201%2013.pdf |