Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation
The purpose of this paper is to study the relationship between consumer resistance to innovation like smartphone and perceived risk. This study was conducted by using self administered questionnaire to seek the consumer behavior and their attitude towards innovation. This study indicates the signif...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM College of Business
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27114/1/JTOM%2010%201%202015%201%2013.pdf |
| _version_ | 1803629247689916416 |
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| author | Mohtar, Shahimi Abbas, Mazhar |
| author_facet | Mohtar, Shahimi Abbas, Mazhar |
| author_sort | Mohtar, Shahimi |
| collection | UUM |
| description | The purpose of this paper is to study the relationship between consumer resistance to
innovation like smartphone and perceived risk. This study was conducted by using self administered questionnaire to seek the consumer behavior and their attitude towards innovation. This study indicates the significant positive causal relationship between resistance to innovation and perceived risk by consumers. The choice of research methodology and sampling technique minimized the sampling limitations in the study.This study contributed to the existing body of knowledge as well as in the current market.It gives the idea to the marketer and producer to enhance their product features to reduce the resistance to innovation. |
| first_indexed | 2024-07-04T06:34:49Z |
| format | Article |
| id | uum-27114 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:34:49Z |
| publishDate | 2015 |
| publisher | UUM College of Business |
| record_format | dspace |
| spelling | uum-271142020-06-16T01:49:06Z https://repo.uum.edu.my/id/eprint/27114/ Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation Mohtar, Shahimi Abbas, Mazhar HD28 Management. Industrial Management The purpose of this paper is to study the relationship between consumer resistance to innovation like smartphone and perceived risk. This study was conducted by using self administered questionnaire to seek the consumer behavior and their attitude towards innovation. This study indicates the significant positive causal relationship between resistance to innovation and perceived risk by consumers. The choice of research methodology and sampling technique minimized the sampling limitations in the study.This study contributed to the existing body of knowledge as well as in the current market.It gives the idea to the marketer and producer to enhance their product features to reduce the resistance to innovation. UUM College of Business 2015-07 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/27114/1/JTOM%2010%201%202015%201%2013.pdf Mohtar, Shahimi and Abbas, Mazhar (2015) Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation. Journal of Technology and Operations Management, 10 (1). pp. 1-13. ISSN 1823-514X http://e-journal.uum.edu.my/index.php/jtom/article/view/10116 |
| spellingShingle | HD28 Management. Industrial Management Mohtar, Shahimi Abbas, Mazhar Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation |
| title | Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation |
| title_full | Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation |
| title_fullStr | Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation |
| title_full_unstemmed | Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation |
| title_short | Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation |
| title_sort | consumer resistance to innovation due to perceived risk relationship between perceived risk and consumer resistances to innovation |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/27114/1/JTOM%2010%201%202015%201%2013.pdf |
| work_keys_str_mv | AT mohtarshahimi consumerresistancetoinnovationduetoperceivedriskrelationshipbetweenperceivedriskandconsumerresistancestoinnovation AT abbasmazhar consumerresistancetoinnovationduetoperceivedriskrelationshipbetweenperceivedriskandconsumerresistancestoinnovation |