Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation

Consumer resistance to innovation due to perceived risk: Relationship between perceived risk and consumer resistances to innovation

The purpose of this paper is to study the relationship between consumer resistance to innovation like smartphone and perceived risk. This study was conducted by using self administered questionnaire to seek the consumer behavior and their attitude towards innovation. This study indicates the signif...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Mohtar, Shahimi, Abbas, Mazhar
स्वरूप:	लेख
भाषा:	English
प्रकाशित:	UUM College of Business 2015
विषय:	HD28 Management. Industrial Management
ऑनलाइन पहुंच:	https://repo.uum.edu.my/id/eprint/27114/1/JTOM%2010%201%202015%201%2013.pdf

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