Entrepreneurship development and pedagogical gaps in entrepreneurial marketing education

In the age of automation and artificial intelligence, the need for sustainable entrepreneurship for job creation has significantly raised. For the development of sustainable entrepreneurship in recent years, business schools worldwide have recognised their roles, and started providing entrepreneursh...

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Bibliographic Details
Main Authors: Amjad, Tayyab, Abdul Rani, Shamsul Huda, Sa'atar, Shiza
Format: Article
Language:English
Published: Elsevier Ltd 2020
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/27162/1/IJME%2018%202020%201%208.pdf