The Involvement of B40 entrepreneurs in E-Commerce: experience from Malaysia

The Involvement of B40 entrepreneurs in E-Commerce: experience from Malaysia

The focus of the study was: first; to identify the involvement of B40 entrepreneurs in e-commerce and, second; to analyse the factors influencing their involvement. This quantitative study involved 207 respondents chosen using the snowball sampling technique. All respondents were...

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Bibliographic Details
Main Authors: Abd Hadi, Fatimah-Salwa, Gan, Pei Tha, Zulkifli, Normala, Ismail, Zuriadah, Romli, Nurhanani, Ahmad, Mohamad Azahari, Mohd Thas Thaker, Mohamed Asmy, Ahmad Zaidi, Mohamad Faizal
Format: Article
Language:English
Published: Science and Engineering Research Support Society 2020
Subjects:
HB Economic Theory
Online Access:https://repo.uum.edu.my/id/eprint/27201/1/IJAST%2029%206%202020%20265%20271.pdf

Internet

https://repo.uum.edu.my/id/eprint/27201/1/IJAST%2029%206%202020%20265%20271.pdf

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