A conceptual model: Frontline employee behavioral engagement in value co-creation
Purpose of the study: The main aim of this study is to propose the conceptual model for developing frontline employees’ behavioural engagement towards value co-creation.Methodology:This research has useda qualitative approach to explain how service firms’ attempt to create value for their frontline...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27235/1/HSSR%208%202%202020%20474%20481.pdf |