The effect of service quality and product quality on customer satisfaction through customer awareness of Islamic Banks in West Sumatera, Indonesia

Purpose of the study: This study is to examine the effect of service quality and product quality of Islamic banks on customer satisfaction through customer awareness as a variable intervening in Islamic Banking in West Sumatera. Methodology: In this study, a model with five parameters with 20 questi...

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Bibliographic Details
Main Authors: Wandi, Yulfis, Zainal, Veithzal Rivai, Arafah, Willy, Subagja, Iwan Kurniawan, Saad, Ram Al Jaffri
Format: Article
Language:English
Published: Wandi et al 2020
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/27300/1/HSSR%208%201%202020%20682%20690.pdf