Relationship between service quality, perceived value and trust for Malaysian festivals among international tourists
Tourism has been one of the most contributing sector in Malaysia. To boost tourism sector, festivals are useful for the attraction of tourists from all over the World to visit Malaysia. Several vital aspects of tourism are service quality, perceived value and trust. This paper aims to examine the re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Iosrjournals.org
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27352/1/IOSR-JBS%2021%2012%2011%202019%2018%2022.pdf |