Applying the theory of the planned behavior on halal logistics services adoption among food & beverages small and medium enterprises
The objective of the study is to determine the main behavior affecting the adoption of halal food logistics (HFL) services among the SMEs - food and beverages manufacturers in Malaysia. Presently, the demand for halal products by Muslim consumers has increased exponentially as well as the concerned...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2019
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27364/1/IJSM%208%204%202020%201039%201046.pdf |