Factors affecting recommendation for higher education destination: The case of Malaysia
The ability of a host country to attract international students depends on many factors, and recommendations or reviews by friends or families who are currently study or had experience studied in a particular host country found to be an effective marketing tool. Based on the data of...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Othman Yeop Abdullah Graduate School of Business
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27407/1/GBMR%2011%202%202019%2077%2096.pdf |