Factors affecting recommendation for higher education destination: The case of Malaysia
The ability of a host country to attract international students depends on many factors, and recommendations or reviews by friends or families who are currently study or had experience studied in a particular host country found to be an effective marketing tool. Based on the data of...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Othman Yeop Abdullah Graduate School of Business
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27407/1/GBMR%2011%202%202019%2077%2096.pdf |
| _version_ | 1803629295918120960 |
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| author | Chuan, Chew Foo Ismail, Russayani Hock, Eam Lim Ibrahim, Yusnidah Sabudin, Noor Sa’adah |
| author_facet | Chuan, Chew Foo Ismail, Russayani Hock, Eam Lim Ibrahim, Yusnidah Sabudin, Noor Sa’adah |
| author_sort | Chuan, Chew Foo |
| collection | UUM |
| description | The ability of a host country to attract international students depends on many
factors, and recommendations or reviews by friends or families who are currently study or had experience studied in a particular host country found to be an effective marketing tool. Based on the data of 753 international students,
gathered from a sample of few universities in Malaysia, this study employs a Logit Model in an attempt to identify the factors that affect the decision of the currently enrolled international students to recommend Malaysia to their friends and families as a study abroad destination. The result shows that the university environment, university service, academic quality and social factor affect the decision of the international students to recommend Malaysia. Interestingly, while education cost significantly affects the decision to recommend, it however shows the positive relationship which may suggests that higher cost reflects quality. |
| first_indexed | 2024-07-04T06:35:35Z |
| format | Article |
| id | uum-27407 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:35:35Z |
| publishDate | 2019 |
| publisher | Othman Yeop Abdullah Graduate School of Business |
| record_format | dspace |
| spelling | uum-274072020-09-02T23:48:44Z https://repo.uum.edu.my/id/eprint/27407/ Factors affecting recommendation for higher education destination: The case of Malaysia Chuan, Chew Foo Ismail, Russayani Hock, Eam Lim Ibrahim, Yusnidah Sabudin, Noor Sa’adah LB2300 Higher Education The ability of a host country to attract international students depends on many factors, and recommendations or reviews by friends or families who are currently study or had experience studied in a particular host country found to be an effective marketing tool. Based on the data of 753 international students, gathered from a sample of few universities in Malaysia, this study employs a Logit Model in an attempt to identify the factors that affect the decision of the currently enrolled international students to recommend Malaysia to their friends and families as a study abroad destination. The result shows that the university environment, university service, academic quality and social factor affect the decision of the international students to recommend Malaysia. Interestingly, while education cost significantly affects the decision to recommend, it however shows the positive relationship which may suggests that higher cost reflects quality. Othman Yeop Abdullah Graduate School of Business 2019-12 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/27407/1/GBMR%2011%202%202019%2077%2096.pdf Chuan, Chew Foo and Ismail, Russayani and Hock, Eam Lim and Ibrahim, Yusnidah and Sabudin, Noor Sa’adah (2019) Factors affecting recommendation for higher education destination: The case of Malaysia. The Global Business Management Review, 11 (2). pp. 77-96. ISSN 2600 - 8416 http://e-journal.uum.edu.my/index.php/gbmr/article/view/8666 |
| spellingShingle | LB2300 Higher Education Chuan, Chew Foo Ismail, Russayani Hock, Eam Lim Ibrahim, Yusnidah Sabudin, Noor Sa’adah Factors affecting recommendation for higher education destination: The case of Malaysia |
| title | Factors affecting recommendation for higher education destination: The case of Malaysia |
| title_full | Factors affecting recommendation for higher education destination: The case of Malaysia |
| title_fullStr | Factors affecting recommendation for higher education destination: The case of Malaysia |
| title_full_unstemmed | Factors affecting recommendation for higher education destination: The case of Malaysia |
| title_short | Factors affecting recommendation for higher education destination: The case of Malaysia |
| title_sort | factors affecting recommendation for higher education destination the case of malaysia |
| topic | LB2300 Higher Education |
| url | https://repo.uum.edu.my/id/eprint/27407/1/GBMR%2011%202%202019%2077%2096.pdf |
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