Factors affecting recommendation for higher education destination: The case of Malaysia

Factors affecting recommendation for higher education destination: The case of Malaysia

The ability of a host country to attract international students depends on many factors, and recommendations or reviews by friends or families who are currently study or had experience studied in a particular host country found to be an effective marketing tool. Based on the data of...

Bibliografske podrobnosti
Main Authors:	Chuan, Chew Foo, Ismail, Russayani, Hock, Eam Lim, Ibrahim, Yusnidah, Sabudin, Noor Sa’adah
Format:	Article
Jezik:	English
Izdano:	Othman Yeop Abdullah Graduate School of Business 2019
Teme:	LB2300 Higher Education
Online dostop:	https://repo.uum.edu.my/id/eprint/27407/1/GBMR%2011%202%202019%2077%2096.pdf

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