A cognitive-affective-behavioral responses of customer experience (CAB-CE) model for service delivery improvement in the healthcare industry
The healthcare industry is shifting towards customer-focused similar to other service industries. The healthcare service providers and theorists have developed various measurement tools of customer experience (CE) to sustain the business. However, there are still unresolved issues related to CE meas...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27423/1/IJSCM%209%202%202020%20252%20262.pdf |