Millennials’ predisposition toward ecotourism: the influence of universalism value, horizontal collectivism and user generated content
This research effort empirically tests three factors hypothesized to affect Indonesian millennials’ predisposition to engage in ecotourism experiences, namely universalism value, horizontal collectivism and user generated content (UGC). Indonesia is generally considered a collectivist (as opposed to...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27760/1/JE%202020%201%2021.pdf |