"Visit truly Asia Malaysia": Analysing VMY 2020 tourism promotional video
Tourism Malaysia has adopted the tagline “Malaysia Truly Asia” in projecting this country to tourists since 1999. Branding Malaysia as an Asian destination has been a wellestablished theme in marketing Malaysian tourism. As a result of this, Ministry of Tourism, Arts and Culture has retained Asia as...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academia Industry Networks
2020
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27771/1/IJBE%202%201%202020%2048%2055.pdf |