Image of Dunedin as a tourist destination: content analysis of tourism promotional websites
Image plays a meaningful role in boosting the competitive edge of a particular tourist destination. As digital media have been receiving considerable importance in supplying information and act as marketing means in tourism, this study aims to explore the image of a tourist destination depicted i...
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| Format: | Article |
| Language: | English |
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Global Academic Excellence
2019
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| Online Access: | https://repo.uum.edu.my/id/eprint/27775/1/JTHEM%204%2014%202019%201%2012.pdf |