Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia
Purpose – Halal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have realised the importance of having a halal certification to establish a better market position. In the context of Indonesia, i...
| Auteurs principaux: | , , , , , |
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| Format: | Article |
| Langue: | English |
| Publié: |
Emerald Publishing Limited
2020
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| Sujets: | |
| Accès en ligne: | https://repo.uum.edu.my/id/eprint/27853/1/JIM%2011%202020%201%2020.pdf |