A qualitative perspective of strategic alliances built from a study of Malaysian enterprises.

Looking at the rate at which organizations/firms are entering into strategic alliances of late, one can understand and/or appreciate the increased research in the area of strategic alliances. All seek to increase our knowledge and/or understanding of the potentialities, as well as the adversities in...

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Bibliographic Details
Main Authors: Abdul Ghani, Ahmad Bashawir, Saud, Mohammad Basir
Format: Article
Language:English
Published: Medwell Publishing 2007
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/27898/1/JIS%203%202007%20157%20172.pdf