Understanding the usage of whatsapp among Malaysian employees through the lens of social influence theory
The study examines the social influence factors that affect the intention for using WhatsApp application among employees in a Malaysian organisation. The objectives of the study are to ascertain the reasons for the employees to currently use WhatsApp and to examine the factors that affect the use o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science Publishing Corporation Inc
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27907/1/IJET%207%204.38%202018%201039%201043.pdf |